- Resources for Schools
- Team Member Resources
- Crisis Communication
- Memorializing Losses
- Follow district policy on spokesperson. A unified message delivered by a single spokesperson is best.
- During a crisis, use all of the methods available to you in reaching out to stakeholders.
- Utilize your school emergency network to phone, e-mail and text school families that a crisis has occurred.
- Your district and school websites will be the next place parents go for additional information.
- Provide all school office staff members with a script. Parents will call every school if lines are busy - even those not impacted by the situation.
- Make sure a consistent message is shared in all areas - website, social media sites, phone scripts and media releases
- Messages should contain a time when updates will be provided.
- Designate a location away from your schools where media conferences will be held. Use administrative offices or other public building where students and staff are not present. Request that all members of the media assemble in that location. Most are respectful of this arrangement, and you need their help to keep your community apprised.
- You do have the right to ask media members to vacate school campus property if they are disrupting your educational program by seeking to interview students, staff or parents on property. Law enforcement can be called if reporters refuse to leave school grounds. Filming and interviews done just outside school property lines are permissible.
(According to Cornell University Legal Information Institute, "Despite popular misunderstanding the right to freedom of the press guaranteed by the first amendment is not very different from the right to freedom of speech. It allows an individual to express themselves through publication and dissemination. It is part of the constitutional protection of freedom of expression. It does not afford members of the media any special rights or privileges not afforded to citizens in general.")
Letter to Parents Following Death of a Middle School Student
Letter to Parents Following A Staff Member's Death
Letter to Parents Regarding An Accident Involving Students
Letter to Parents in Class Where Student Has Lost A Parent